A Better Future for Partner Marketers

Purpose Built from the Ground Up

What We Believe

At PartnerVista, we believe partner marketers deserve more — more clarity, more impact, and more growth. But too often, they’re forced to operate with fragmented tools, misaligned teams, and mounting pressure to prove ROI without the right support.

We’ve seen it firsthand. And we’re here to fix it.

PartnerVista was built to eliminate the roadblocks that hold partner marketers back — and replace them with an engine that drives results from day one.

We combine AI-driven nurture, campaign execution, and sales enablement into one system designed for the complexity of strategic partnerships. No repurposed ABM. No bolt-ons. Just outcomes that move the needle

The Challenge We Solve

We started PartnerVista to directly address the biggest friction points in partner marketing:

  • Scaling Complexity – Struggling to scale programs across regions, partners, and buying groups

  • Resource Gaps – Limited tools and bandwidth for executing co-branded, multi-partner campaigns

  • Conversion Breakdown – Leads generated, but few convert without context or BDR alignment

  • ROI Blind Spots – No clear line of sight into what’s actually working across programs or partners

We’re not just aware of these challenges — we built our solution to solve them.

How We Help

Our AI-powered partner marketing engine is built around three core pillars:

  • Media Activation — Get in front of the right audiences with modular, repeatable programs

  • Nurture Activation — AI-driven follow-up that qualifies leads and reveals true buyer intent

  • Sales Activation — Equip BDRs with the intel, content, and playbooks to convert faster

We turn demand into action, leads into pipeline, and campaigns into measurable growth — all tailored to the real-world demands of strategic partner marketing.

Our Mission:

To empower partner marketers to lead boldly, execute effortlessly, and grow fearlessly.

We’re building more than software. We’re building momentum — for partner marketers who have been under-recognized for too long, and who deserve solutions designed for their success.

Meet the Founders

PartnerVista was built by two longtime GTM leaders who saw partner marketing breaking from the inside — and decided to fix it.

Rick Currier spent two decades in B2B media and tech, leading global marketing programs for brands like Intel, AWS, and Microsoft. Again and again, he saw partner marketers held back by misaligned incentives, disconnected tools, and a lack of support to drive real conversions. Rick helped define how modern partner marketing operates. Now, he's building the engine that finally makes it work.

Hondo Lateef Lewis is a proven revenue leader with a track record of scaling enterprise sales and partnership orgs. With deep experience across media, SaaS, and GTM strategy, he knows how to translate bold ideas into real pipeline. At PartnerVista, he’s focused on helping partner marketers convert intent into action — and results that actually close.

Together, they’re shifting the spotlight — and the results — back to the partner marketers doing the real work.

  • Co-Founder & CEO

    Rick brings over 20 years of experience leading strategic partner marketing and sales initiatives at global scale.

    He’s worked with hundreds of partner marketers, delivered thousands of co-branded programs, and helped generate billions in pipeline across every major region. From experience helping startups with modest budgets to a massive $14M program with Intel and its top 20 partners to building partner, Rick’s expertise sits at the intersection of GTM strategy, execution, and scale.

  • Co-Founder & President

    Hondo Lewis brings over 20 years of expertise in sales, marketing, and partnerships. Throughout his career, Hondo successfully managed multimillion-dollar partner marketing initiatives, helping enterprise clients achieve scalable growth. His ability to blend creativity with strategy has made him a trusted advisor to marketing leaders across the tech sector.

    At PartnerVista, Hondo leads the charge in building relationships, driving revenue, and ensuring customer success. He is dedicated to helping marketers turn partner ecosystems into engines for growth.

Strategic Advisory Board

Our Strategic Advisory Board is made up of proven founders, partner marketing executives, and ecosystem leaders who have built, scaled, and exited successful companies. They guide PartnerVista’s product roadmap, community strategy, and AI innovation—ensuring that when you partner with us, you’re backed by some of the sharpest minds in partnerships and go-to-market.

  • Director of Global Partner Marketing, ServiceNow

    Maisa Fernandez is a global marketing executive with deep expertise in alliances and partner ecosystems. She has led high-impact partner marketing programs at companies including ServiceNow, driving revenue through joint go-to-market execution and scalable campaign models. At PartnerVista, Maisa provides guidance on partner marketing strategy and helps ensure our solutions align with the real challenges enterprise partner marketers face.


  • VP of Demand Marketing, WalkMe (SAP)

    Angela Salerno is an award-winning partner marketing leader recognized with the 2024 Women of the Channel Award. With experience building and scaling community programs across leading technology organizations, she brings a strong track record of connecting marketers inside complex ecosystems. At PartnerVista, Angela advises on community growth and engagement, shaping the Never GTM Alone network into a trusted hub for partner marketers.

  • CEO & Co-Founder, Gia

    Tukan Das is a proven startup founder and product strategist with more than a decade of experience building AI-powered and advertising platforms. He co-founded LeadSift, leading it through a successful exit to International Data Group, Inc. (IDG) and currently serves as CEO and Co-Founder of Gia, an AI growth platform for services companies. At PartnerVista, Tukan advises on product roadmap and scaling strategies, guiding how we build solutions that simplify partner marketing and deliver measurable impact.


  • CEO, Pisteyo

    Shawn Mills is the founder of Pisteyo and serves as its CEO/Partner, where he helps organizations harness AI to build intelligent, scalable workflows. He previously served as CEO of Lunavi, leading large-scale digital transformation initiatives. At PartnerVista, Shawn advises on AI architecture, data orchestration, and go-to-market automation that reduces manual effort and accelerates sales readiness.

Ready to stop duct-taping campaigns and start converting with confidence?

Let’s build your next partner program — together.

Get In touch

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