Partner Marketing Resources
ARTICLE: Reimagining Partner Marketing - A Vision for What Comes Next
Explore the vision behind PartnerVista in this candid article unpacking what’s broken in partner marketing—and how we’re building something better. Featuring insights from our launch panel with leaders from Zscaler and ServiceNow, this piece goes beyond key takeaways to share a bold new model for partner enablement rooted in community, collaboration, and fearless growth.
VIDEO: What’s Broken in Partner Marketing - And How to Fix It!
Watch Melissa Nacerino (Zscaler) and Maisa Fernandez (ServiceNow) for a high-impact panel discussion on the real challenges facing today’s partner marketers—from stalled lead conversion to sales alignment and scalable execution. Moderated by PartnerVista CEO Rick Currier, this 60-minute session cuts through the fluff to offer practical strategies, real-world examples, and fresh thinking on what it takes to move partner-sourced pipeline in 2024.
WHITE PAPER: Partner Marketing in 2025: Solving for Conversions with Scalable AI Solutions
This white paper dives into the biggest challenges facing B2B partner marketers today—like ROI attribution, campaign scalability, and fragmented execution—and shows how AI is reshaping the way teams drive growth. Backed by insights from enterprise tech leaders, it's a must-read for anyone looking to modernize their partner marketing strategy.