Real Marketers.
Real Benchmarks.
Real Results
Everyone’s talking about AI. Few are proving ROI. This is where that changes.
Join speakers from PartnerVista, Myriad360, and AI Advantage Assessment for a live, no-fluff session on how real partner marketing teams are using AI to launch faster, engage smarter, and finally connect MDF to pipeline.
Why This Webinar?
Let’s be real — most “AI in marketing” panels sound the same.
A swirl of buzzwords, screenshots, and maybe a ChatGPT demo that’s already outdated.
This one’s different. It’s built for partner marketers — people who actually have to make AI work in messy, multi-partner realities. You’ll hear what’s working now, what’s falling flat, and how to turn AI from a time sink into a revenue driver.
No futurism. No filler. Just the playbook your peers are already running.
What You’ll Actually Walk Away With
The benchmarks – how leading B2B teams are integrating AI into content, campaigns, and co-marketing programs.
The workflows – real examples from a partner marketing perspective on automating follow-up, developing programs, supporting sales follow-up, and more.
The results – where AI is truly delivering ROI in partner marketing (and where it’s just noise).
The next steps – what to do in the next 30 days to embed AI into your partner programs.
Meet the Speakers
Why You’ll Want In
You’re busy. You don’t need another thought-leadership piece.
You need ideas that you can steal and proof that AI can actually deliver in partner marketing.
That’s what this hour gives you.
Plus, every attendee gets a free AI Advantage Assessment — your personalized benchmark of AI maturity across your marketing org.
Bill Crowley
Founder, AI Advantage Assessment
Bill’s the data guy. His research benchmarks how B2B marketers are adopting AI — who’s scaling it, who’s stuck, and what “good” actually looks like. He’ll bring real numbers, not headlines, on how AI is reshaping marketing performance.
Ryan de la Parra
VP Field & Partner Marketing, Myriad360
Ryan’s built partner programs from the ground up — and now he’s using AI to do it smarter. As a proven partner marketer, he’s automating workflows, simplifying campaign ops, and scaling partner impact. Expect tactical examples and some hard-earned lessons from someone actually in the trenches.
Hondo Lewis
Co-Founder, PartnerVista
Hondo talks to partner marketers across the world’s leading tech companies every week. He’ll moderate and share what top performers are doing differently — how they’re blending AI, MDF, and scalable GTM motions to build measurable pipeline, not vanity metrics.