Built by Partner Marketers, For Partner Marketers
We've spent decades inside the partner marketing trenches. We built PartnerVista because we were tired of watching great strategies fail due to disconnected execution.
We Didn't Build Another Agency
PartnerVista was founded in 2025 by two longtime GTM leaders who saw partner marketing breaking from the inside—and decided to fix it.
After years of watching partner programs fail despite good intentions, talented teams, and significant investment, we realized the problem wasn't the people. It was the approach.
Partner marketing doesn't fail on creativity. It fails on execution, visibility, and follow-through. So we built an engine—not an agency—designed specifically for the complexity that only exists in partner GTM.
Meet the Founders
Two practitioners who built and ran partner marketing at scale—and now help others do the same.
Ricky Currier
20+ years leading strategic partner marketing and sales at global scale. Ricky has worked with hundreds of partner marketers and delivered thousands of co-branded programs.
Hondo Lateef Lewis
20+ years of expertise in sales, marketing, and partnerships. Hondo has helped startups to enterprise clients achieve scalable growth and generated billions in pipeline globally.
Guided by Industry Leaders
Our Strategic Advisory Board is made up of proven founders, partner marketing executives, and ecosystem leaders who have built, scaled, and exited successful companies. They guide PartnerVista's product roadmap, community strategy, and AI innovation.
Maisa Fernandez
Maisa Fernandez is a global marketing executive with deep expertise in alliances and partner ecosystems. She has led high-impact partner marketing programs at companies including ServiceNow, driving revenue through joint go-to-market execution and scalable campaign models. At PartnerVista, Maisa provides guidance on partner marketing strategy and helps ensure our solutions align with the real challenges enterprise partner marketers face.
Tukan Das
Tukan Das is a proven startup founder and product strategist with more than a decade of experience building AI-powered and advertising platforms. He co-founded LeadSift, leading it through a successful exit to International Data Group, Inc. (IDG) and currently serves as CEO and Co-Founder of Gia, an AI growth platform for services companies. At PartnerVista, Tukan advises on product roadmap and scaling strategies.
Angela Salerno
Angela Salerno is an award-winning partner marketing leader recognized with the 2024 Women of the Channel Award. With experience building and scaling community programs across leading technology organizations, she brings a strong track record of connecting marketers inside complex ecosystems. At PartnerVista, Angela advises on community growth and engagement, shaping the Never GTM Alone network.
Shawn Mills
Shawn Mills is the founder of Pisteyo and serves as its CEO/Partner, where he helps organizations harness AI to build intelligent, scalable workflows. He previously served as CEO of Lunavi, leading large-scale digital transformation initiatives. At PartnerVista, Shawn advises on AI architecture, data orchestration, and go-to-market automation that reduces manual effort and accelerates sales readiness.
Partner Marketing Is Different
We've been in rooms where brilliant strategies were presented—only to watch them fall apart in execution. MDF spent with no visible pipeline. Leads delivered with no sales follow-up. Programs that took months to launch and couldn't scale.
The problem isn't the people. It's that partner marketing operates under constraints that general marketing tools and agencies don't understand: co-branding requirements, MDF cycles, partner alignment, regional variations, multi-stakeholder approvals.
We built PartnerVista as an engine—not an agency—because partner marketers don't need more creative. They need orchestration. They need architecture. They need programs that actually run.
Our Principles
The beliefs that guide how we build and deliver partner programs.
Trusted by Leading Technology Companies
We work with ISVs, hyperscalers, distributors, and GSIs to build partner programs that scale.
