We Architect Before We Activate

Most agencies jump straight to tactics. We start with Modular Architecture Planning—combining strategic program architecture with deep domain expertise in partner marketing to give you a clear map to success.

Our Approach

Generic Playbooks Don't Work Here

Partner marketing isn't demand gen with a logo slapped on. It requires understanding nuances that most agencies never learn—scalability and consistency across dozens of partners, while staying flexible enough to adapt to regional requirements and individual partner needs.

It means designing programs that execute on quarterly MDF cycles, not annual marketing calendars. It means knowing which partners are ready to activate and which need enablement first. It means building for the hyperscaler QBR, not just the campaign dashboard.

Without this understanding, even well-funded programs burn through MDF budgets and deliver leads that sales ignores—because no one designed for how partner marketing actually works.

The Problem

Generic Approach

Demand gen playbook → Ignore MDF cycles → No partner flexibility → Leads without context → Clawback risk

With a MAP

Understand partner nuances → Design for MDF cycles → Scale with flexibility → Prove ROI

↓

Built for partner marketing. Not adapted from something else.

A MAP is the architectural step that ensures programs work in your environment—not a separate engagement, but standard practice. It's how we combine strategic planning with deep partner marketing expertise to build programs that actually execute.

The Framework
M
Modular
A
Architecture
P
Planning

Three Phases to Partner Marketing Success

Every engagement follows the same proven path—from understanding your reality to activating programs that scale.

The Process
1

Assess

We start by understanding your reality—not an idealized version of it.

  • Available content and resources
  • Program goals and success metrics
  • Partner mix and maturity levels
  • Target regions and audiences
  • Sales capacity and follow-up readiness
  • MDF cycles and compliance needs
2

Architect

We design an integrated program flow built around your constraints.

  • Content strategy and gaps
  • Channel and media selection
  • Martech integration approach
  • Lead flow and qualification rules
  • Sales enablement requirements
  • Attribution and reporting framework
3

Activate

We launch programs designed to scale across your partner ecosystem.

  • Modular, repeatable frameworks
  • Partner-specific customization
  • Regional adaptation
  • Continuous optimization
  • Performance tracking
  • Closed-loop reporting

Clear Program Architecture

A documented framework showing how content, channels, partners, and sales connect—so everyone knows what's happening and why.

Recommended Execution Path

A prioritized roadmap based on your constraints—what to launch first, what to sequence, and what to skip.

Scope and Sequencing Clarity

Clear definition of what's in, what's out, and what comes later—so you're not boiling the ocean on day one.

Defined Next Steps

A concrete proposal and execution plan—most engagements move from MAP directly into build and activation.

What MAP Delivers

Not a 50-page strategy doc that sits in a drawer. Actionable architecture you can execute against.

The Output

Strategies Built for Your Reality

A MAP doesn't output a one-size-fits-all playbook. It architects strategies based on your partners, cycles, and constraints. Here's one example of how it comes together.

Strategy in Action

Event-Driven Campaigns

High-intensity moments that capture attention and generate leads at scale.

  • Webinars and virtual events
  • Partner summits
  • Field activations
  • Product launches
  • Trade shows

Always-On Promotion

Continuous engagement that nurtures, qualifies, and converts over time.

  • Thought Leadership
  • Lead generation
  • Nurture & qualification
  • Partner enablement
  • Content amplification

This dual-motion approach works for organizations balancing event-driven demand with ongoing pipeline development. Your strategy might look different—built around a product launch, a specific hyperscaler relationship, or regional expansion. That's the point of a MAP.

"Every new partner, region, or launch shouldn't trigger reinvention. A MAP builds the architecture to your environment — so your team can scale without starting over each time."

Get Started

Ready to Start with a MAP?

Most engagements begin with a focused planning session. We'll assess your reality, architect a program that works, and give you a clear path forward.

Start with a MAP See the Full Engine