PartnerVista Appoints Partner Marketing Leader Maisa Fernandez as Strategic Advisor

FOR IMMEDIATE RELEASE
September 16, 2025

PartnerVista Welcomes Maisa Fernandez as Strategic Advisor

Wheat Ridge, CO – PartnerVista, the partner marketing enablement company built with partner marketers, for partner marketers, today announced the appointment of Maisa Fernandez, a senior partner marketing leader at ServiceNow, as a Strategic Advisor.

Fernandez brings deep domain expertise as a partner marketing leader, with a career spent designing scalable co-marketing programs and aligning global alliances with measurable pipeline outcomes. Her addition to PartnerVista’s Strategic Advisory Board underscores the company’s mission to transform partner marketing into a growth engine for technology vendors.

“Partner marketers have always had to do more with less. That’s why I’m excited to join PartnerVista as a Strategic Advisor, to help guide the future of a company built with partner marketers, for partner marketers,” said Fernandez. “Their approach to scalable engagement journeys accelerates pipeline without the extra headcount or complexity, and I look forward to working with the team to shape what’s next for the partner marketing community.”

Rick Currier, Founder and CEO of PartnerVista, added:

“Maisa is one of the most respected voices in partner marketing. She knows firsthand the pressure partner marketers face to prove ROI, stretch limited resources, and still deliver pipeline. Having her perspective on our advisory board is invaluable as we scale PartnerVista’s platform and community. She embodies exactly why we’re building this company with partner marketers, for partner marketers.”

PartnerVista’s Strategic Advisory Board now includes senior leaders from across the partner marketing ecosystem, providing guidance as the company expands its solutions for scalable engagement, pipeline acceleration, and community enablement.

About PartnerVista

PartnerVista is the AI-powered partner marketing enablement company solving the lead-to-revenue gap in tech partnerships. From AI-driven nurture streams and dynamic content hubs to qualification workflows and BDR playbooks, our PV360 programs help partner marketers convert pipeline—without the need for additional resources, platforms, or integrations. Built for partner marketers, by partner marketers.

Website: www.partnervista.co
Podcast: www.partnervista.co/podcast
Media Contact: Info@partnervista.co