PartnerVista Launches “Never GTM Alone,” the First Curated Community Built Exclusively for B2B Tech Partner Marketers

FOR IMMEDIATE RELEASE
October 28, 2025

Wheat Ridge, CO — PartnerVista today announced the launch of Never GTM Alone, a private, application-based community designed specifically for partner marketers working inside B2B technology companies. With over 50 Founding Members, the community offers a new digital home for alliance, channel, and ISV tech marketers who have historically lacked a dedicated peer network.

Never GTM Alone was built to address a long-standing gap in the industry: partner marketers often operate in isolation, navigating MDF pressure, proving ROI, and scaling GTM programs with limited resources — all without a true place to collaborate with peers who understand the work.

“For years, partner marketers have said the same thing: ‘I feel like I’m the only one who gets this job.’ Everyone talks ‘partnerships,’ but very few understand partner marketing,” said Rick Currier, CEO & Co-founder of PartnerVista. “Never GTM Alone changes that. It’s a space for real practitioners — no consultants, no noise — where partner marketers can learn, share, and grow together.”

The community brings together marketers from leading cloud providers, enterprise ISVs, and fast-growing SaaS companies. Members are already meeting in person, sharing demand-gen playbooks, swapping MDF strategies, and participating in discussions designed around PartnerVista’s Partner Marketing Success Path, a framework built from six years of hands-on GTM collaboration across the tech ecosystem.

“Partner marketers are under intense pressure to launch faster, prove pipeline impact, and protect MDF,” said Hondo Lewis, Co-founder of PartnerVista. “This community gives them a peer network built around what actually moves the needle — AI-driven GTM workflows, sales activation strategies, campaign blueprints, and the kind of support you only get from people doing the same job.”

A Curated, Application-Based Community

To maintain quality and preserve a noise-free environment, entry into Never GTM Alone is application-only. Ambassadors hand-select Founding Members to ensure the community remains an authentic, high-signal environment for practitioners.

Founding members represent companies like ServiceNow, Salesforce.com, Google Cloud, SAP, Snowflake, Cloudera, and more.

What Members Gain

  • A private peer community built exclusively for partner marketers

  • Access to virtual and in-person discussions, workshop sessions, and fun get togethers.

  • Demand gen and MDF playbooks designed for practical execution

  • Shared experiences around challenges like attribution, sales activation, lead quality, and reporting

  • A supportive environment where partner marketers don’t need to explain what they do — because everyone gets it

Partner marketers can join the waitlist for the next cohort by subscribing to the Never GTM Alone newsletter:
👉 https://www.partnervista.co/community

About PartnerVista

PartnerVista is the AI-powered partner marketing enablement company solving the lead-to-revenue gap in tech partnerships. From AI-driven nurture streams and dynamic content hubs to qualification workflows and BDR playbooks, our PV360 programs help partner marketers convert pipeline—without the need for additional resources, platforms, or integrations. Built for partner marketers, by partner marketers.

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