PartnerVista Launches to Help Partner Marketers Rescue Stalled Pipeline with AI-Powered Nurture and Qualification

FOR IMMEDIATE RELEASE
May 5, 2025

PartnerVista Launches to Fix the Broken Middle of Partner Marketing: AI-Powered Nurture and Qualification Without the Overhead

Wheat Ridge, Colorado — PartnerVista, Inc. officially launched today with a sharp mission: to help partner marketers finally close the loop between partner-sourced leads and sales-ready pipeline. The company, founded by longtime tech marketing executive Rick Currier, delivers AI-powered engagement journeys designed to nurture and qualify leads on behalf of partnerships—no platform lock-ins, no messy integrations, and no begging sales teams to follow up.

“We’re here to solve the missing middle of partner marketing,” said Rick Currier, CEO and founder of PartnerVista. “Everyone’s great at launching campaigns and collecting leads. But what happens next? In most orgs, nothing. Sales is already overwhelmed, and partner marketers are left crossing their fingers that someone follows up. That’s where we come in.”

While most teams either hand off leads prematurely or stall due to lack of headcount, budget, or tooling, PartnerVista provides turnkey engagement programs that sit between top-of-funnel awareness and late-stage sales action. The company’s early flagship offering, PV360, includes:

  • AI-powered nurture streams personalized for partner campaigns

  • Dynamic content hubs that adapt to buyer signals in real time

  • BDR enablement playbooks that actually get used

  • Interview-led storytelling that brings partner value to life

  • Qualification workflows that score and route leads without adding work for sales

Currier, who has spent his career navigating the chaos of channel and partner marketing, saw the same pattern repeat at every organization: beautifully built campaigns generating unconverted leads—and partner marketers left holding the bag.

“This isn’t about flooding sales with more names. It’s about engaging those leads with smart, contextual journeys that qualify interest and create sales readiness—before they ever hit a rep’s inbox,” said Currier.

To mark the launch, PartnerVista hosted a live webinar on May 22 featuring a powerhouse panel of partner marketing leaders: Maisa Fernandez (ServiceNow) and Melissa Nacerino (Zscaler). The candid conversation explored the realities of partner-led GTM—from executive alignment and resource scarcity to the role of AI in scaling execution.

PartnerVista also unveiled a growing roster of launch partners, signaling strong early support from technology companies eager to modernize their partner marketing motion.

“We’re not trying to be another platform. We’re here to help partner marketers actually convert the leads they already have,” Currier added. “We make your partnerships perform—no integration required.”

About PartnerVista

PartnerVista is the AI-powered partner marketing enablement company solving the lead-to-revenue gap for tech partnerships. We help partner marketers nurture and qualify leads on behalf of their partnerships—without requiring net-new tools, internal lift, or complex workflows. Built by partner marketers, for partner marketers. Learn more at www.partnervista.co

Media Contact: Info@partnervista.co
Launch Webinar: Watch the replay