PartnerVista Names Hondo Lewis as Co-Founder and President, Doubling Down on Partner Marketing Reinvention

FOR IMMEDIATE RELEASE
July 8, 2025

PartnerVista Names Hondo Lewis as Co-Founder and President, Doubling Down on Partner Marketing Reinvention

Wheat Ridge, Colorado — PartnerVista, the fast-growing startup redefining how partner marketers convert pipeline, today announced that Hondo Lateef Lewis has officially joined the company as Co-Founder and President. The appointment marks a key leadership expansion just three months after launch, as the company accelerates its mission to deliver AI-powered lead nurture and qualification solutions built for partnerships.

Lewis brings a deep track record of driving go-to-market success across the B2B tech ecosystem, with a background spanning revenue leadership, strategic alliances, and partner marketing. Known for his ability to bridge complex joint GTM strategy with authentic human connection, Lewis will lead growth, operations, and community development as PartnerVista scales.

“Hondo is the kind of leader you want in the trenches—strategic, operational, and deeply human,” said Rick Currier, Co-Founder and CEO of PartnerVista. “He understands the messiness of partner marketing, and more importantly, how to fix it. Together, we’re building the company we always wished existed when we were on the front lines.”

PartnerVista launched in May to solve a pervasive pain point in tech partnerships: stalled pipeline caused by a lack of mid-funnel engagement. Most partner marketers are stuck flipping leads to sales with no follow-up, no qualification, and no scalable way to engage partner-sourced prospects. PartnerVista changes that.

Through its flagship PV360 programs, PartnerVista provides plug-and-play engagement journeys that:

  • Nurture partner leads with personalized AI-powered content

  • Qualify intent and sales readiness—before handoff

  • Eliminate the need for net-new tech, integrations, or headcount

  • Enable partner BDRs with timely, contextual follow-up playbooks

“This isn’t about doing more with less,” said Lewis. “It’s about doing the right things—intelligently, consistently, and in a way that finally makes partner marketing scalable and measurable.”

Lewis's arrival also reinforces the momentum behind PartnerVista’s community-led movement: Never GTM Alone. The initiative includes a private Slack community, live events, and a podcast series spotlighting voices in partner marketing—most recently featuring Lewis himself in a candid conversation on vision, values, and the future of alliance-led GTM.

“Partner marketers are some of the most resourceful and under-supported people in tech,” said Lewis on the Never GTM Alone podcast. “We’re here to give them tools, community, and the confidence to lead boldly—and prove their value in the process.”

About PartnerVista

PartnerVista is the AI-powered partner marketing enablement company solving the lead-to-revenue gap in tech partnerships. From AI-driven nurture streams and dynamic content hubs to qualification workflows and BDR playbooks, our PV360 programs help partner marketers convert pipeline—without the need for additional resources, platforms, or integrations. Built for partner marketers, by partner marketers.

Website: www.partnervista.co
Podcast Episode: Never GTM Alone: Hondo Lewis
Media Contact: Info@partnervista.co
Join the Movement: Never GTM Alone Community