Never GTM Alone
ON-DEMAND WEBINAR SERIES

Beyond Lead Delivery

Building a Connected Partner Marketing Pipeline

Partner marketing campaigns put a lot of effort into generating leads. What happens after those leads are delivered?

This three-part series looks at what needs to happen next, from nurture and prioritization to better data, sales context, and a repeatable model that keeps improving over time.

THREE PART WEBINAR SERIES

Beyond Lead Delivery: Building a Connected Partner Marketing Pipeline


Most partner marketing campaigns are built around generating leads. The harder part is keeping the right people engaged, identifying who matters, and giving sales enough context to act.

Across three sessions, PartnerVista and experienced partner marketing, lead generation, and AI leaders explore how to build a more connected path from campaign response to sales follow-up.

what to expect

Three webinars. One connected conversation.

Rick Currier
Webinar 1
Why Partner Marketing Campaigns Stall After Lead Generation

Speaker: Rick Currier, CEO and Founder, PartnerVista

You will learn:

  • Where the gap opens after lead delivery
  • How to connect leads with nurture and prioritization
  • How sales context and follow-up help move leads toward pipeline
Lisa Harding
Webinar 2
Proof Beats Activity: How ServiceNow Turned Partner Marketing Into Pipeline

Speakers: Lisa Harding, ServiceNow and Rick Currier, PartnerVista

You will learn:

  • How a real partner marketing campaign came together
  • What contributed to the campaign’s performance
  • How to build on what works instead of starting over each time
Robin and Matt
Webinar 3
Why Partner Marketing Campaigns Stall After Lead Generation

Speakers: Matthew Langie, Personize, and Robin Caller, LeadScale

You will learn:

  • Where the gap opens after lead delivery
  • How to connect leads with nurture and prioritization
  • How sales context and follow-up help move leads toward pipeline
For Partner Marketers

What you'll take away from the series

  • Where the gap opens between lead generation and sales follow-up.

  • How to connect existing leads, net-new leads, or both into a stronger follow-up motion.

  • How personalized nurture can reflect the contact, account, campaign, and content they engaged with.

  • How prioritization and account intelligence can help sales focus on the right contacts and accounts.

  • What sales actually needs beyond a traditional lead spreadsheet.

  • How campaign learnings can inform the next partner, event, or MDF-funded program.