Thought Leadership That Converts

How high-performing partner teams build influence, trust, and pipeline — through content that actually moves partner marketing.

your speakers

Host

Hondo Lewis

President & Co-Founder, PartnerVista

Partnership ecosystem leader helping enterprise partner marketers architect scalable programs.

Guest

Stuart Giddings

Founder & CEO, Beettoo

Helping B2B teams turn static content into interactive conversations that build trust and drive engagement.

Guest

Roisin Monaghan

Partner Marketing Leader, ServiceNow

Leads partner marketing for ServiceNow’s hyperscaler team, spanning thought leadership to pipeline generation.

Learn from Partner Marketing Practitioners

Real insights from leaders who've built and scaled partner programs—no fluff, no theory.

WHAT YOU'LL LEARN

In 45 minutes, we'll dig into how to make partner content actually work.

1

What real thought leadership looks like in partner marketing—and why most content never gets there

2

How high-performing marketing teams use thought leadership to align strategic alliances

3

The role of content in building credibility with partners, sellers, and buyers

4

How to design thought leadership programs that partners and sales teams actually activate

5

Where modern tools and AI fit into scaling thought leadership without losing authenticity

Roundtable Format

Real examples, not slides

45 Minutes

Focused, no filler

Recording Included

Plus follow-up resources

Ready to move beyond one-off co-marketing?

Partner marketing leaders managing strategic alliances

Alliance marketers working with hyperscalers, GSIs, ISVs, and Distributors

Content and GTM leaders supporting partner-led motions

Teams responsible for partner engagement and enablement

If you're trying to build durable partner momentum—not just run campaigns—this session is for you.